I am a Frontend Solutions Architect and Technical Leader with over 25 years of experience shaping high-performance, scalable digital products. I specialize in frontend architecture, design systems, and developer experience, with a strong track record of turning complexity into clarity — whether leading enterprise-scale solutions, founding Communities of Practice, or integrating UX, development, and strategy. My work focuses on creating sustainable frameworks for innovation at scale.
Core Competencies
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Frontend Architecture & Design Systems
Building scalable UI architectures and enterprise-grade design systems like Malty.
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Developer Experience & CI/CD Optimization
Driving productivity through automated pipelines, tooling, and code quality improvements.
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Community of Practice Leadership
Creating collaborative engineering cultures through CoPs, task forces, and governance.
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Cross-functional Product Delivery
Leading agile teams across design, development, and business to deliver global platforms.
Professional Highlights
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Carlsberg Group | Frontend Solutions Architect
Currently leading architecture for customer acquisition platforms and B2B e-commerce products across global markets with €1B+ in annual revenue. Oversaw implementation of Cookie Consent, Age Gateway, and global compliance frameworks. -
Malty Design System | Architect & Lead Developer
Designed and scaled Malty, Carlsberg’s open-source, monorepo, React-based design system. Spearheaded its adoption across internal and external digital products using an inner-sourcing collaboration model. Led documentation, governance, and strategy to ensure long-term scalability and consistency. -
Community of Practice Leadership
Founded Carlsberg’s first Frontend Engineering CoP. Integrated task forces and steering groups (like the Software Engineering Leadership Team and Beacon Council) to align grassroots innovation with strategic business goals. Authored two widely read LinkedIn articles on the impact of CoPs in tech organizations. -
Greygoo Media | Co-Founder & Principal
Ran a multidisciplinary digital studio delivering full-cycle web and mobile solutions for clients including GM, Paulson Institute, and GO GROUND (NCAA). Focused on Angular, React, Ionic, and strategic delivery models across diverse verticals.
Key Achievements
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Enterprise-Scale Delivery
Delivered and maintained two B2B platforms with €1B+ revenue/year. Improved release cycles and code quality through CI/CD automation and GHAS integrations. -
Design System Innovation
Architected and led Malty Design System—now foundational to Carlsberg’s frontend ecosystem. Documented and scaled the system across markets and disciplines. -
Developer Experience Transformation
Simplified development pipelines, introduced feature toggles, automated quality assurance, and led knowledge-sharing initiatives that improved team productivity, engagement, and morale. -
Cross-Functional Governance
Enabled ground-up decision-making via CoPs, task forces, and steering groups — ensuring alignment between technical execution and business priorities.